Erin Daniels
erin @ erinartworks.com703.582.1844
Twitter @erinartworksLinkedIn Profile LinkedIn Profile

Creative Director
Brand/Marketing Strategist
Digital Experience Architect

Welcome to my portfolio!

I am a creative design leader in the Washington, DC area with a passion for simple, elegant user experience and branding that helps position companies and products for success. I enjoy leveraging innovative approaches, the latest creative trends and technologies for web & mobile apps, websites, product demos & promos, recruitment, learning & performance improvement, simulation, and augmented reality. I am available for freelance in creative direction, user experience & visual design, and branding & marketing strategy.

Sincerely,
Erin Daniels

– – Do what you love – –

Work

TMP Government As Creative Director, I managed a team of talented Art Directors and Copywriters to create and implement award-winning brands to strengthen recruitment efforts for a large spectrum of government and commercial clients. I ensured the high quality and innovative execution of brand concepts in a wide range of media from web and mobile sites, social media, advertising, print collateral, tradeshow and event materials.


Digital Ignite My consulting services were sought to establish the branding and style for their company and their flagship product Crowd Wisdom™ – a social learning platform and LMS.

  • Digital Ignite Website

    Digital Ignite Website Creative Direction, Design, and Development www.digitalignite.com

  • Crowd Wisdom

    Digital Ignite Crowd Wisdom™ Social Learning LMS Platform UI Lead Design, Front-end Development


  • CFA Institute My CFA

    CFA Institute and Digital Ignite - MyCFA - Based on Crowd Wisdom™ Platform, Front-end Development

  • IMA

    Digital Ignite IMA Crowd Wisdom™ Platform UI Lead Design, Front-end Development


  • Digital Ignite Ad 1

    Digital Ignite Ad for FORUM Magazine August 2011 issue Design

  • Digital Ignite Ad 2

    Digital Ignite Ad for FORUM Magazine August 2011 issue Design


  • Digital  Tradeshow Banner

    Digital Ignite's Crowd Wisdom™ Tradeshow Banner Design – this was not selected, although a neat design in my opinion :)

  • Digital Ignite  Tradeshow Banner

    Digital Ignite's Crowd Wisdom™ Logo Design and Tradeshow Banner this will make its debut at the ASAE Annual Meeting & Exposition 2011, Aug 6-9


Carney, Inc. I provided strategic marketing and creative direction for Carney's corporate marketing efforts, establishing and ensuring consistency of the Carney corporate brand and Performance Acceleration™ service offering. This included managing brand and messaging across marketing communications, digital channels (website, social media networks, Second Life®) collateral, and promotions. It also included implementing new technologies such as Augmented Reality and QR codes into marketing materials and demos. In my prior role as Lead Digital Artist, I led the visual design and user experience for highly interactive and award-winning courseware and performance improvement solutions to serve a large spectrum of Federal Government agencies.

  • Carney, Inc. Website

    Carney, Inc. Corporate Website Creative Direction
    www.teamcarney.com

  • Carney, Inc. Tradeshow Design

    Carney, Inc. Tradeshow Banners and Tablecloth Design Creative Direction/Design


  • Carney, Inc. CheckIt Emergency Response Demo iPhone App

    Carney, Inc. CheckIt Emergency Response Demo iPhone App Creative Direction, UX/UI Design

  • Carney, Inc. mSBA Demo iPhone App

    Carney, Inc. mSBA Demo iPhone App Creative Direction IA/UI Design and Vendor Management (Development and Illustration)


  • Carney, Inc. SAIC/DISA Information Systems Security Trailer

    Carney, Inc., SAIC, Defense Information Systems Agency (DISA) Information Systems Security Trailer
    Creative Direction/Design. Seen by over 5 Million Federal Government employees each year!

  • Carney, Inc. Army Combat Readiness/Safety Center (USACR/SC), NFPA Life Safety Code 101 Interactive Multimedia Practical Exercises

    Carney, Inc. Army Combat Readiness/Safety Center (USACR/SC), National Fire Protection Agency Life Safety Code 101® Interactive Multimedia Practical Exercises, Lead Design. Won Omni Gold in Education and Government Categories in 2009 and 2010! Won Horizon Silver in Education and Government Categories in 2010!

  • Carney, Inc. Army Showcase Slick

    Carney, Inc. Army Showcase Slick Creative Direction, Concept and Design

  • Carney, Inc. Accident Investigation Photography

    Carney, Inc. Army Combat Readiness/Safety Center (USACR/SC), Accident Investigation Photography Interactive Multimedia Performance Experience (IMPE), Creative Architecture/Direction


  • Carney, Inc. Army Combat Readiness/Safety Center (USACR/SC) HAZCOM/HAZMAT Interactive Multimedia Performance Experience

    Carney, Inc. Army Combat Readiness/Safety Center (USACR/SC), HAZCOM/HAZMAT Interactive Multimedia Performance Experience (IMPE), Creative Architecture/Direction. Won Omni Gold in Education and Government Categories in 2011!

  • Carney, Inc. Army Combat Readiness/Safety Center (USACR/SC)  Machine Guarding Interactive Multimedia Performance Experience

    Carney, Inc. Army Combat Readiness/Safety Center (USACR/SC), Machine Guarding Interactive Multimedia Performance Experience (IMPE), Creative Architecture/Direction. Won Omni Gold in Education and Government Categories in 2011!


  • Carney, Inc. Carney, Inc. Difficult Conversations for Supervisors/GovSpeak Speech Recognition Tool

    Carney, Inc. Difficult Conversations for Supervisors/ GovSpeak™ Speech Recognition Tool Creative Direction and UX/UI Lead Design

  • Carney, Inc. Tanzania Education Fund Website

    Carney Inc. Tanzania Education Fund Website Creative Direction/Design/Development www.tanzaniaeducation.org


  • Carney, Inc. NOAA SEE promo

    Carney, Inc. National Oceanic and Atmospheric Administration (NOAA) SEE Promo Creative Direction, worked with a talented graphic artist Dylan Byrd

  • Carney, Inc. NOAA SEE Website Design

    Carney, Inc. National Oceanic and Atmospheric Administration (NOAA) SEE Website Design Creative Direction and Design. Designed to incorporate community widget and meet the existing branding guidelines, seamlessly fitting with NOAA's existing website.


  • Carney Press Kit Folder

    Carney Press Kit Folder Creative Direction - worked with a talented graphic designer Eunice Lee

  • Carney Island in Second Life

    Carney Island in Second Life® Creative Direction/Design for Virtual World and Promo


  • Carney, Inc. Career Map

    Carney, Inc. Career Map Design

  • Carney Competency Model Brochure

    Carney Competency Model Brochure Design


CircleBack (formerly DubMeNow, Inc.) As Creative Director, I defined the corporate branding strategy, visual design, and user experience for DUB, a mobile and web application for easy exchange of contact information.

  • DUB 2.0 Mobile App

    DUB 2.0 Mobile App for iPhone & Blackberry Creative Direction and UX/UI Lead Design

  • DUB 2.0 Web App

    DUB 2.0 Web App Creative Direction and UX/UI Lead Design


  • DubMeNow Website

    DubMeNow, Inc. Website Creative Direction, UX/UI Lead Design, Front-end Development www.dubmenow.com

  • DUB 2.0 Tour

    DubMeNow, Inc. DUB 2.0 Tour Creative Direction, Design, Scratch voiceover from my basement - hey, it was a start-up! :)


McGraw Hill Professional I created promotional trailers to promote sales for product lines. My work was featured on Amazon in the U.S and U.K. and on McGraw Hill’s website.

  • McGraw Hill Professional iSpeak Promo

    McGraw Hill Professional iSpeak Promo Creative Direction/Flash Design. Won the McGraw Hill internal "Grammy" Awards!

  • Harrison's Principles of Internal Medicine, 17th Edition Promo

    McGraw Hill Professional Harrison's Principles of Internal Medicine, 17th Edition Promo Creative Direction/Flash Design


  • McGraw Hill Professional Evil Genius Website

    McGraw Hill Professional Evil Genius Website Lead Design, Front-end Development


VeriSign My UI Design and Flash ActionScripting services were sought to build the front end of a worldwide database monitoring platform (WhoIs, etc.) Displayed on a 30ft screen with 24/7 monitoring personnel. Dynamically customizable GUI using XML and Flash.

  • VeriSign

    VeriSign Argus Database Monitoring App UI Lead Design/Flash Integration


American College of Radiology (ACR) I created a Flash promo and sales presentation with another graphic designer to promote adoption for the National Mammography Database for the American College of Radiology. Success resulted in surpassing the projected sales goals in the first month of product launch.

  • American College of Radiology National Mammography Database

    American College of Radiology National Mammography Database Promo Creative Direction/Lead Flash Design.

  • American College of Radiology National Mammography Database

    American College of Radiology National Mammography Database B2B Sales Presentation Creative Direction, I worked with a talented graphic designer Eunice Lee.


Certification Partners (formerly VCampus) Currently providing consulting services for Certification Partners in updating CFA Institute's CIPM Principles and Expert Exam prep courseware. In my former role as Lead of the Courseware Development Team, I provided leadership and direction and managed courseware development efforts using local and offshore digital artists and software engineers.

  • Certification Partners, Kiplinger's Personal Finance Make the Most of Your 401(k)

    Certification Partners, Kiplinger's Personal Finance Make the Most of Your 401(k) Design/Development Winner Forbes Best of the Web, 2005!

  • Certification Partners, CFA Institute CIPM Principles and Expert Exam Prep Courseware

    Certification Partners, CFA Institute CIPM Principles and Expert Exam Prep Courseware Lead Design/Development


Home Depot and Globecom Software (formerly Globecom Interactive) As Senior Graphic Designer for Globecom Software, I designed touch-screen kiosk applications, simulations, and interactive tours for primary client Home Depot. Positioned in stores nationwide, kiosks were designed to aid customers in their purchasing decisions and were linked to SKU #s and individual store inventory. I initiated the adoption of a Flash-based platform to replace outdated proprietary platform for higher quality and decreased development time.

  • Globecom Software, Home Depot GE Profile Arctica

    Globecom Software, Home Depot GE Profile Arctica Touchscreen Kiosk Flash Design/Animation

  • Globecom Software, Home Depot Web Simulation Programmable Thermostat

    Globecom Software, Home Depot Simulation Thermostat Flash Design/Development


National Radio Astronomy Observatory Partnered with video production company ESI Productions to create business card CD for National Radio Astronomy Observatory.

  • National Radio Astronomy Observatory

    ESI Productions, National Radio Astronomy Observatory CD business card Flash Design/Development


Suzie's Chinese Restaurant Well-established locally loved Chinese Restaurant in a prominent area in New York City sought my services to establish a web presence.


Just for fun

  • Froggy's World

    Froggy's World Flash Design/Development


Areas of emphasis

Creative direction with specific focus on user experience and visual design for:

  • Mobile applications, websites, web portals, and applications
  • Social networking and community portals
  • User experience, user interface, GUI design
  • Multimedia, interactive, simulation, and virtual world design
  • Performance improvement training solutions and eLearning
  • Promotional trailers, demos, and presentations
  • Branding and corporate identity
  • Campaigns, press kits and marketing materials
  • Events and tradeshow experience, banners, and displays

Clients I've had the priviledge to serve

Corporate, Association, Non-profit
American College of Forensic Examiners Institute (ACFEI), American College of Radiology (ACR), Capital One, Carney, Inc, Certification Partners, CFA Institute, Circleback/DubMeNow, Community Associations Institute (CAI), Digital Ignite, Home Depot, Institute of Management Accountants (IMA), (ISC)2®, Kiplinger’s Personal Finance, McGraw Hill, McGraw Hill Professional, National Geographic, PCI Global®, Questerra, Sourcefire, Tanzania Education Fund (TEF), VeriSign, United Way, and other organizations

Federal Government
Air Force Civilian Acquisition Careers, Defense Acquisition University (DAU), Defense Information Systems Agency (DISA), Department of Homeland Security (DHS), Department of Veterans Affairs (VA), Environmental Protection Agency (EPA), Federal Acquisition Institute (FAI), Federal Acquisition Service (FAS), General Services Administration (GSA), Internal Revenue Service (IRS), National Highway Traffic Safety Administration (NHTSA), National Oceanic and Atmospheric Administration (NOAA), National Radio Astronomy Observatory (NRAO), Office of Personnel Management (OPM), U.S. Agency for International Development (USAID), U.S. Army Combat Readiness/Safety Center (USACR/SC), U.S. Department of Agriculture Animal and Plant Health Inspection Service (USDA APHIS), U.S. Navy, and other agencies

My Toolbox

Flash, Photoshop, Illustrator, InDesign, Premiere, Audition, Dreamweaver, HTML/XML, CSS, jQuery, JavaScript, ActionScript, Section 508 compliance and SCORM conformance, CMS authoring environments (commercial, proprietary, and open source platforms), Microsoft Office, Mac OS & Windows

Awards

Omni Gold in Education and Government Categories, 2011 Carney, Inc. and Army Combat Readiness/Safety Center (USACR/SC), HAZCOM/HAZMAT Interactive Multimedia Performance Experience (IMPE)

Omni Gold in Education and Government Categories, 2011 Carney, Inc. and Army Combat Readiness/Safety Center (USACR/SC), Machine Guarding Interactive Multimedia Performance Experience (IMPE)

Bronze Brandon Hall Excellence in Technology Award - Best Advance in Social Learning Technology, 2010 Digital Ignite Crowd Wisdom™ Social Learning Platform and LMS

Omni Gold in Education and Government Categories in 2009 & 2010 and Horizon Silver in Education and Government Categories in 2010 Carney, Inc. and Army Combat Readiness/Safety Center (USACR/SC), National Fire Protection Agency Life Safety Code 101® Interactive Multimedia Practical Exercises

McGraw Hill Internal "Grammy" Awards, 2008 McGraw Hill Professional iSpeak Promo

Forbes Best of the Web, 2005 Certification Partners and Kiplinger's Personal Finance Make the Most of Your 401(k)

Recommendations



Are you still reading? Thanks!

Résumé available on request.