Welcome! I am CXO at Apollo Matrix, Inc. in Washington, DC helping global brands with award-winning digital media, advertising and social media campaigns, communications, publishing, product development, recruitment campaigns, professional development, and learning. My strategic vision, skilled execution, and management focuses on brand authenticity and user experience that is simple, intuitive, elegant, and effective.
Creative Strategy – Leads brand, user experience, and creative design strategy to uphold brand integrity and align with strategic goals, making a positive impact on the success of the organization, its clients, and end users.
Creative Direction, User Experience, and Design – Drives user engagement across advertising campaigns, web/mobile/tablet sites and apps, social media, community portals, gaming and virtual worlds, augmented reality, simulations and demos, videos, eLearning, printed media, and tradeshow installations. Applies usability studies to improve user experience.
Management – Establishes and supports new business development and successful client and partner relationships. Mentors and inspires large, cross-functional teams of diverse personalities. Encourages collaboration and individual growth.
Work
The George Washington University – As featured by Frank Sesno on CNN, this website features one nonpartisan issue- and election-related fact each day until the election. Provided by a grant through The George Washington University and produced by Think Custom Media, a division of Atlantic Media Company.
Face the Facts USA Website and Infographics Creative Direction, User Experience and Visual Design FacetheFactsUSA.org, 2012
Face the Facts USA Website and Mobile Site Creative Direction, User Experience and Visual Design FacetheFactsUSA.org, 2012
Face the Facts USA on Facebook Creative Direction and Visual Design facebook.com/FaceTheFactsUsa, 2012
Face the Facts USA on Twitter Creative Direction and Visual Design twitter.com/FaceFactsUSA, 2012
Face the Facts USA Infographic - Who holds the note? Look in the mirror Creative Direction and Visual Design See the Fact, 2012
Face the Facts USA Infographic - Supersized hunger pangs, supersized waste Creative Direction and Visual Design See the Fact, 2012
TMP Government – As Creative Director for the recruitment advertising agency, TMP Worldwide's DC branch, I ensured the high quality and innovative execution of brand concepts in a wide range of media from web and mobile sites, social media, advertising, print collateral, tradeshow and event materials. I managed a team of talented Art Directors and Copywriters to create and implement award-winning campaigns to strengthen recruitment efforts for globally recognized brands such as Capital One, Exelis, Serco, and large Federal Government agencies including the Internal Revenue Service, Department of Veterans Affairs, U.S. Air Force, and other agencies. Notable websites created by my rockstar team are Recovery.Gov and Treasury.Gov and those shown below.
Capital One Campus Careers Website Creative Direction capitalone-campus.com, 2011
Capital One Campus Careers branding for social channels Twitter @Capital1Campus, Facebook, and YouTube Creative Direction, 2011
IRS Jobs Mobile Site Creative and User Experience Direction jobs.irs.gov, 2011
VA for Vets Recruitment Campaign and Website Creative Direction Support vaforvets.va.gov, 2011. Bronze Telly for Recruitment 2012, video, “A Tradition of Serving Those Who Serve” plus 3 Web Marketing Association’s Internet Advertising Competition (IAC) Awards.
McGraw Hill – As a consultant for McGraw Hill, I created websites, animated promotional demos, and conceptualizations for digital and printed product lines (also featured on Amazon in the US and UK).
McGraw Hill AccessScience Website Top Level Redesign User Experience Design, Creative Direction, Front-end Development, 2012. Partnered with a talented art director Aaron Kobilis for the project. accessscience.com
Digital Ignite My consulting services were sought to establish the branding and style for the company and their award-winning flagship product Crowd Wisdom™ – a social learning platform and LMS.
Digital Ignite Website Creative Direction, Design, and Development, 2011. digitalignite.com
Crowd Wisdom Logo and Tradeshow Banner Design, 2011.
Crowd Wisdom™ Social Learning LMS Platform for Web and Tablet User Interface Design and Front-end Development, 2009. Won Bronze Brandon Hall Excellence in Technology Award - Best Advance in Social Learning Technology in 2010.
Institute of Management Accountants (IMA), brand customization of Crowd Wisdom™ for Web and Tablet User Interface Design and Front-end Development, 2009.
Carney, Inc. Creative strategy and direction for Carney’s corporate marketing efforts, ensuring consistency of the Carney brand and Performance Acceleration™ service offering. Managed brand and messaging across marketing communications, website and social media channels. Provided creative vision and support for new business and partner relationships. Implemented Augmented Reality and QR codes and strengthened web and mobile core capabilities. In my former role as Lead Digital Artist, I led the visual design and user experience for highly interactive and award-winning courseware and performance improvement solutions to serve a large spectrum of Federal Government agencies.
Carney, Inc. Website Creative Direction and Vendor Management, 2010. teamcarney.com
Carney Press Kit Creative Direction, 2010. I worked with a talented graphic designer Eunice Lee.
Carney, Inc. Army Showcase Collateral Creative Direction, Concept, and Design, 2011.
Army Combat Readiness/Safety Center (USACR/SC), National Fire Protection Agency Life Safety Code 101® Interactive Multimedia Practical Exercises, Lead Design, 2009. Won Omni and Horizon awards in 2009 and 2010!
Army Combat Readiness/Safety Center (USACR/SC), HAZCOM/HAZMAT Interactive Multimedia Performance Experience (IMPE), Creative Architecture and Direction, 2010.
Won Omni Gold in 2011!
Army Combat Readiness/Safety Center (USACR/SC), Accident Investigation Photography Interactive Multimedia Performance Experience (IMPE), Creative Architecture and Direction, 2010.
Office of Personnel Management (OPM), Difficult Conversations for Supervisors and GovSpeak™ Conversation Agent with Speech Recognition Creative Direction and UX/UI Lead Design, 2011.
SAIC, Defense Information Systems Agency (DISA), Information Systems Security Trailer Teaches over 5 million Federal Government employees each year online safety tips for using social media sites. Creative Direction and Design, 2010.
Carney, Inc. CheckIt Emergency Response Demo iPhone App Creative Direction, UX/UI Design, 2010.
Carney, Inc. mSBA Demo iPhone App Creative Direction IA/UI Design and Vendor Management (Development and Illustration), 2010.
DubMeNow, Inc. As Creative Director for this early stage start-up, I provided creative strategy and direction for the company and designed the user experience and visual style for it’s core product DUB for entry into the market. DUB is a mobile and web application for easy exchange of contact information across multiple mobile platforms and devices (iPhone, BlackBerry, Windows Mobile, and Google Android).
DubMeNow, Inc. Website and mobile apps Creative Direction, UX/UI Lead Design, Front-end Development, 2009.
DUB 2.0 Web App Creative Direction, UX/UI Lead Design, Front-end Development, 2009.
VeriSign My UI Design and Flash ActionScripting services were sought to build the front end of a worldwide database monitoring platform (WhoIs, etc.) Displayed on a 30ft screen with 24/7 monitoring personnel. Dynamically customizable GUI using XML and Flash.
VeriSign Argus Database Monitoring App Design and Flash Integration, 2007
Awards
2012 The Web Marketing Association, “Best Employment Online Video,” “Best Government Online Video” and “Best Government Online Ad.” for recruitment video, “A Tradition of Serving Those Who Serve”, VA for Vets - TMP Government
2012 Telly Awards, Bronze Telly for Recruitment, for recruitment video, “A Tradition of Serving Those Who Serve”, VA for Vets - TMP Government
2012 GovTek, Government Mobile App of the Year for Recovery.Gov - TMP Government
2011 Webby Awards Official Honoree, Financial Services category for Recovery.Gov - TMP Government
2011 Web Marketing Association, Best Government Website, IAC, and Outstanding Website, WebAward for Recovery.Gov - TMP Government
2011 AME (Advertising Marketing Effectiveness) Finalist for Recovery.Gov - TMP Government
2011 Omni Gold in Education and Government Categories, Carney, Inc. and Army Combat Readiness/Safety Center (USACR/SC), HAZCOM/HAZMAT Interactive Multimedia Performance Experience (IMPE)
2011 Omni Gold in Education and Government Categories, Carney, Inc. and Army Combat Readiness/Safety Center (USACR/SC), Machine Guarding Interactive Multimedia Performance Experience (IMPE)
2010 Bronze Brandon Hall Excellence in Technology Award - Best Advance in Social Learning Technology, Digital Ignite Crowd Wisdom™ Social Learning Platform and LMS
2009 & 2010 Omni Gold and 2010 Horizon Silver in Education and Government Categories Carney, Inc. and Army Combat Readiness/Safety Center (USACR/SC), National Fire Protection Agency Life Safety Code 101® Interactive Multimedia Practical Exercises
2008 McGraw Hill Internal "Grammy" Awards, McGraw Hill Professional iSpeak Promo
2005 Forbes Best of the Web, VCampus and Kiplinger's Personal Finance Make the Most of Your 401(k)
My Toolbox
Adobe Creative Suite Photoshop, Illustrator, InDesign, Flash, Fireworks, Premiere, Audition, Dreamweaver, Acrobat, Balsamiq.
Front-end Development HTML/XML, CSS, JavaScript, jQuery, CMS authoring tools (commercial and open source), ActionScript, Section 508 compliance, SCORM.
Clients
Corporate, Association, Non-profit
American College of Radiology (ACR), Capital One, Carney, Inc, Certification Partners, CFA Institute, Digital Ignite, Home Depot, Institute of Management Accountants (IMA), (ISC)2®, Kiplinger’s Personal Finance, McGraw Hill, National Geographic, PCI Global®, Questerra, Sourcefire, VeriSign, United Way, and other organizations
Federal Government
Air Force Civilian Acquisition Careers, Defense Acquisition University (DAU), Defense Information Systems Agency (DISA), Department of Homeland Security (DHS), Department of Veterans Affairs (VA), Environmental Protection Agency (EPA), Federal Acquisition Institute (FAI), Federal Acquisition Service (FAS), General Services Administration (GSA), Internal Revenue Service (IRS), National Highway Traffic Safety Administration (NHTSA), National Oceanic and Atmospheric Administration (NOAA), National Radio Astronomy Observatory (NRAO), Office of Personnel Management (OPM), U.S. Agency for International Development (USAID), U.S. Army Combat Readiness/Safety Center (USACR/SC), U.S. Department of Agriculture (USDA), U.S. Navy, and other agencies
Do what you love!