Creative Director
Brand/Marketing Strategist
Digital Experience Architect
Welcome to my portfolio!
I am a creative design leader in the Washington, DC area with a passion for simple, elegant user experience and branding that helps position companies and products for success. I enjoy leveraging innovative approaches, the latest creative trends and technologies for web & mobile apps, websites, product demos & promos, recruitment, learning & performance improvement, simulation, and augmented reality. I am available for freelance in creative direction, user experience & visual design, and branding & marketing strategy.
Sincerely,
Erin Daniels
– – Do what you love – –
Work

TMP Government As Creative Director, I managed a team of talented Art Directors and Copywriters to create and implement award-winning brands to strengthen recruitment efforts for a large spectrum of government and commercial clients. I ensured the high quality and innovative execution of brand concepts in a wide range of media from web and mobile sites, social media, advertising, print collateral, tradeshow and event materials.

TMP Government, Capital One Campus Careers Website Creative Direction www.capitalone-campus.com

TMP Government, Capital One Campus Careers Facebook Page Creative Direction facebook.com/capitalonecampuscareers

TMP Government, Capital One Campus Careers Twitter Page Creative Direction twitter.com/#!/Capital1Campus

TMP Government, Capital One Careers YouTube Channel Creative Direction http://www.youtube.com/user/Capital1Careers

Digital Ignite My consulting services were sought to establish the branding and style for their company and their flagship product Crowd Wisdom™ – a social learning platform and LMS.

Digital Ignite Website Creative Direction, Design, and Development www.digitalignite.com

Digital Ignite Crowd Wisdom™ Social Learning LMS Platform UI Lead Design, Front-end Development

Digital Ignite's Crowd Wisdom™ Tradeshow Banner Design – this was not selected, although a neat design in my opinion :)

Digital Ignite's Crowd Wisdom™ Logo Design and Tradeshow Banner this will make its debut at the ASAE Annual Meeting & Exposition 2011, Aug 6-9

Carney, Inc. I provided strategic marketing and creative direction for Carney's corporate marketing efforts, establishing and ensuring consistency of the Carney corporate brand and Performance Acceleration™ service offering. This included managing brand and messaging across marketing communications, digital channels (website, social media networks, Second Life®) collateral, and promotions. It also included implementing new technologies such as Augmented Reality and QR codes into marketing materials and demos. In my prior role as Lead Digital Artist, I led the visual design and user experience for highly interactive and award-winning courseware and performance improvement solutions to serve a large spectrum of Federal Government agencies.

Carney, Inc. Corporate Website Creative Direction
www.teamcarney.com
Carney, Inc. Tradeshow Banners and Tablecloth Design Creative Direction/Design

Carney, Inc., SAIC, Defense Information Systems Agency (DISA) Information Systems Security Trailer
Creative Direction/Design. Seen by over 5 Million Federal Government employees each year!
Carney, Inc. Army Combat Readiness/Safety Center (USACR/SC), National Fire Protection Agency Life Safety Code 101® Interactive Multimedia Practical Exercises, Lead Design. Won Omni Gold in Education and Government Categories in 2009 and 2010! Won Horizon Silver in Education and Government Categories in 2010!

Carney, Inc. Army Combat Readiness/Safety Center (USACR/SC), HAZCOM/HAZMAT Interactive Multimedia Performance Experience (IMPE), Creative Architecture/Direction. Won Omni Gold in Education and Government Categories in 2011!

Carney, Inc. Army Combat Readiness/Safety Center (USACR/SC), Machine Guarding Interactive Multimedia Performance Experience (IMPE), Creative Architecture/Direction. Won Omni Gold in Education and Government Categories in 2011!

Carney, Inc. Difficult Conversations for Supervisors/ GovSpeak™ Speech Recognition Tool Creative Direction and UX/UI Lead Design

Carney Inc. Tanzania Education Fund Website Creative Direction/Design/Development www.tanzaniaeducation.org

Carney, Inc. National Oceanic and Atmospheric Administration (NOAA) SEE Promo Creative Direction, worked with a talented graphic artist Dylan Byrd

Carney, Inc. National Oceanic and Atmospheric Administration (NOAA) SEE Website Design Creative Direction and Design. Designed to incorporate community widget and meet the existing branding guidelines, seamlessly fitting with NOAA's existing website.

Carney Press Kit Folder Creative Direction - worked with a talented graphic designer Eunice Lee

Carney Island in Second Life® Creative Direction/Design for Virtual World and Promo

CircleBack (formerly DubMeNow, Inc.) As Creative Director, I defined the corporate branding strategy, visual design, and user experience for DUB, a mobile and web application for easy exchange of contact information.

DubMeNow, Inc. Website Creative Direction, UX/UI Lead Design, Front-end Development www.dubmenow.com

DubMeNow, Inc. DUB 2.0 Tour Creative Direction, Design, Scratch voiceover from my basement - hey, it was a start-up! :)

McGraw Hill Professional I created promotional trailers to promote sales for product lines. My work was featured on Amazon in the U.S and U.K. and on McGraw Hill’s website.

VeriSign My UI Design and Flash ActionScripting services were sought to build the front end of a worldwide database monitoring platform (WhoIs, etc.) Displayed on a 30ft screen with 24/7 monitoring personnel. Dynamically customizable GUI using XML and Flash.

American College of Radiology (ACR) I created a Flash promo and sales presentation with another graphic designer to promote adoption for the National Mammography Database for the American College of Radiology. Success resulted in surpassing the projected sales goals in the first month of product launch.

American College of Radiology National Mammography Database Promo Creative Direction/Lead Flash Design.

American College of Radiology National Mammography Database B2B Sales Presentation Creative Direction, I worked with a talented graphic designer Eunice Lee.

Certification Partners (formerly VCampus) Currently providing consulting services for Certification Partners in updating CFA Institute's CIPM Principles and Expert Exam prep courseware. In my former role as Lead of the Courseware Development Team, I provided leadership and direction and managed courseware development efforts using local and offshore digital artists and software engineers.

Certification Partners, Kiplinger's Personal Finance Make the Most of Your 401(k) Design/Development Winner Forbes Best of the Web, 2005!

Certification Partners, CFA Institute CIPM Principles and Expert Exam Prep Courseware Lead Design/Development

Home Depot and Globecom Software (formerly Globecom Interactive) As Senior Graphic Designer for Globecom Software, I designed touch-screen kiosk applications, simulations, and interactive tours for primary client Home Depot. Positioned in stores nationwide, kiosks were designed to aid customers in their purchasing decisions and were linked to SKU #s and individual store inventory. I initiated the adoption of a Flash-based platform to replace outdated proprietary platform for higher quality and decreased development time.

National Radio Astronomy Observatory Partnered with video production company ESI Productions to create business card CD for National Radio Astronomy Observatory.
Suzie's Chinese Restaurant Well-established locally loved Chinese Restaurant in a prominent area in New York City sought my services to establish a web presence.

Suzie's Chinese Restaurant Lead Design/Development www.suziesrestaurant.com
Just for fun
Areas of emphasis
Creative direction with specific focus on user experience and visual design for:
- Mobile applications, websites, web portals, and applications
- Social networking and community portals
- User experience, user interface, GUI design
- Multimedia, interactive, simulation, and virtual world design
- Performance improvement training solutions and eLearning
- Promotional trailers, demos, and presentations
- Branding and corporate identity
- Campaigns, press kits and marketing materials
- Events and tradeshow experience, banners, and displays
Clients I've had the priviledge to serve
Corporate, Association, Non-profit
American College of Forensic Examiners Institute (ACFEI), American College of Radiology (ACR), Capital One, Carney, Inc, Certification Partners, CFA Institute, Circleback/DubMeNow, Community Associations Institute (CAI), Digital Ignite, Home Depot, Institute of Management Accountants (IMA), (ISC)2®, Kiplinger’s Personal Finance, McGraw Hill, McGraw Hill Professional, National Geographic, PCI Global®, Questerra, Sourcefire, Tanzania Education Fund (TEF), VeriSign, United Way, and other organizations
Federal Government
Air Force Civilian Acquisition Careers, Defense Acquisition University (DAU), Defense Information Systems Agency (DISA), Department of Homeland Security (DHS), Department of Veterans Affairs (VA), Environmental Protection Agency (EPA), Federal Acquisition Institute (FAI), Federal Acquisition Service (FAS), General Services Administration (GSA), Internal Revenue Service (IRS), National Highway Traffic Safety Administration (NHTSA), National Oceanic and Atmospheric Administration (NOAA), National Radio Astronomy Observatory (NRAO), Office of Personnel Management (OPM), U.S. Agency for International Development (USAID), U.S. Army Combat Readiness/Safety Center (USACR/SC), U.S. Department of Agriculture Animal and Plant Health Inspection Service (USDA APHIS), U.S. Navy, and other agencies
My Toolbox
Flash, Photoshop, Illustrator, InDesign, Premiere, Audition, Dreamweaver, HTML/XML, CSS, jQuery, JavaScript, ActionScript, Section 508 compliance and SCORM conformance, CMS authoring environments (commercial, proprietary, and open source platforms), Microsoft Office, Mac OS & Windows
Awards
Omni Gold in Education and Government Categories, 2011 Carney, Inc. and Army Combat Readiness/Safety Center (USACR/SC), HAZCOM/HAZMAT Interactive Multimedia Performance Experience (IMPE)
Omni Gold in Education and Government Categories, 2011 Carney, Inc. and Army Combat Readiness/Safety Center (USACR/SC), Machine Guarding Interactive Multimedia Performance Experience (IMPE)
Bronze Brandon Hall Excellence in Technology Award - Best Advance in Social Learning Technology, 2010 Digital Ignite Crowd Wisdom™ Social Learning Platform and LMS
Omni Gold in Education and Government Categories in 2009 & 2010 and Horizon Silver in Education and Government Categories in 2010 Carney, Inc. and Army Combat Readiness/Safety Center (USACR/SC), National Fire Protection Agency Life Safety Code 101® Interactive Multimedia Practical Exercises
McGraw Hill Internal "Grammy" Awards, 2008 McGraw Hill Professional iSpeak Promo
Forbes Best of the Web, 2005 Certification Partners and Kiplinger's Personal Finance Make the Most of Your 401(k)
Recommendations
“Creative strategist, innovator and action oriented all immediately come to mind when I describe working with Erin. I have known Erin for more than 10 years and view her as a trusted advisor when it comes to marketing, design and developing digital strategies that make a positive impact to brand reputation and awareness. I am also continually impressed with her professional integrity and knack for identifying the right opportunities to cross collaborate and partner with the right business teams that support a company’s overall business goals. I highly recommend that any company seize the opportunity to work with Erin and leverage her professional knowledge and skills.”
Charlynn Duecy, Public Relations Manager
Microsoft, Redmond, WA“Erin is a rare find -- an extremely talented web designer who is superbly skilled on the technical side. She has done many projects for me and always brings a wonderful creative eye and an ability to understand our objectives which always results in a creative and timely execution of the project. I could not recommend Erin more highly. ”
Top qualities: Great Results, Expert, High Integrity
Laura Friedman, Publisher
Digital Products and Services,
McGraw-Hill Professional, New York, NY
“Erin consistently delivers creative work of the highest quality under deadline pressure, and she does it with grace and good humor. ”
Top qualities: Great Results, Personable, High Integrity
Philip Lawton, Partner
Stone House Consulting, LLC
(formerly Head of the CIPM Program
at CFA Institute), Charlottesville, VA“Erin is one of the most talented multimedia and web designers I have ever worked with. Erin has developed award-winning graphics for online courses, produced engaging demos for a variety of e-learning products, created spectacular flash presentations along with dynamic PowerPoint presentations. Erin’s design skills are among the best. She has a keen ability to grasp the theme of a project and develop a graphic presentation that hits the mark. It is always a pleasure to have Erin working with us. ”
Top qualities: Great Results, Personable, Creative
Ron Freedman, Assistant Executive Director
American College of Radiology, Reston, VA
Are you still reading? Thanks!
Résumé available on request.